In this recession, when General Motors are into tough times, they have decided to give a planned death to one of biggest sub-brands it used to have, "Saturn".
Saturn was a unique car,launched by GM to compete with the japanese cars. But with time,brand Saturn faded. Declining sales and cash crunch have compelled GM to end the brand "Saturn". If the brand would have been managed well, with all the sources upfront, then Saturn could have been the flagship brand of GM.
Saturn, a great product, a great idea, superb positioning, and a great brand.
Just lost its sheen, as GM didn't handled this brand consistently with time, neither provided it with enough marketing resources.
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