Tata Nano will be launched soon in months of January to March. But the shocking news is, it would be rolled out in limited quantity. Ravi Kant, the company's managing director announced, "We are looking at something to bring it (out) as fast as possible ... kind of an interim arrangement ... from one of our existing plants. These will be small quantities. Let a few customers at least have a touch and feel of the car."
It’s a risky strategy!
Reason, "First impression, is last impression!"
I believe, Tata Nano should not be launched in a phased approach. Because, if customers found some technical glitch (high probability) in Tata Nano, it will spread the negative word of mouth. Also, all the auto experts would be ready to give reviews on Nano. And if reports would be negative!!! This negative image would lead to sharp fall in the demand of Tata Nano, for the next phase of roll-out.
Tata Motors, have never been famous for product quality. Moreover, questions have already been posed on Tata Nano's safety features. People will rather wait for a better quality product, than a poor product.
Adding to that, it will also give competitors a chance to have "touch and feel of the car". Competitors like Bajaj could also influence in spreading negative word of mouth.
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