We all are surrounded by, Brands! Today, a person don't go to a mall or store to buy a commodity like salt or flour. They go to buy a brand. Now salt is associated with Tata salt and Flour with ShaktiBhog Atta.
But imagine a world without brands. Imagine you enter a store to buy toothpaste. And you realize that, in the shelf, all toothpastes are kept in white packaging, without names attached to it. What will you buy? In fact it could be a world without choice, moreover without competition. And the word "Business" has no relevance without the word competition.
Give me few answers.
Why a toothpaste promotes itself as Neem based toothpaste?
To differentiate!
Why to differentiate?
To gain competitive advantage!
Why to gain competitive advantage?
To gain market share and to be market leader!
But in the world without brands, where, customers have no choice, then why to differentiate, why to compete, and then why to lead!
Thus, I believe business is all about brands.
No "Brands"… No "Business"!!!
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