Just a day is left, when the most eagerly awaited car, Tata Nano would be launched. Tata Nano holds huge importance not just only for Indian consumers, but also for Tata Motors. Tata Nano has the heavy burden of expectations. Tata Motors expects Nano to turn their fortunes. When I was in Tata Motors, dealers used to ask me in every meeting, “When will Nano get launched?” Moreover, Indian consumers were waiting for this 1 lakh car. Nano brings dreams (of buying a car) of the lower class and middle class families into reality. Tata Nano is already been termed as “People’s car”!
Similar was the feeling among Indians, when Tata Indica was launched as the first indigenously made car.
Following are the similarities between Tata Nano’s launch and Tata Indica’s launch.
Read Here - The Economic Times
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